The Consultative Approach to Sales

In today’s modern society where the economic downturn has inflicted doubts into the minds of every businessman and woman, sales and sales techniques have never been more essential to sustain a company’s life span in the corporate market.

One of the most talked about sales approaches of the 21st century is that of the consultative approach, or solution selling, a method developed by businessman, Frank Watt at Wang Laboratories when he was a leading sales consultants. At the time, Electronic Magazine deemed his idea “an unmistakable trend in the distribution of systems- related products.”

With the consultative approach, the sales person acts as a mentor, by gathering information from the prospect, weighing up the options that are available and returning with a solution.

This type of dealing is most commonly achieved through an amicable approach and restricts the ideals of “the hard sell,” thus creating a friendly relationship between both client and sales agent. Savvy business owners will often contract Sales Lead Generation companies to complete the first stage of this process by identifying the key prospects through a series of questioning and pro-active listening.

The idea behind this concept is that, by the end of the sales pitch, the prospect is sure that the product meets their specific requirements.

One of the key areas in successful consultative selling is to understand the client’s needs and wants, and the problems that they currently face. This research or Lead Generation probing is generally achieved by asking open questions specifically in relation to the area a company specializes in e.g. I.T.

Along with the open questions it can often help to look up information that is publicly available about the targeted company, on the net or within the mass media such as press releases or newspaper articles.

Before getting to the sales pitch, the sales person needs to open the conversation with the prospect in a friendly manner. Building trust is a fundamental element from the start of the sales process, and needs to be nurtured throughout and after the deal has been closed. It is the rapport that one builds with the client and the way it is done that helps gain their trust.

Along with mannerisms, product knowledge is another vital element to the success of the sale. A sales person should know the specialized market and product inside and out. This means demonstrating a vast amount of information on the product, knowing competitors’ products and the target audience. The salesman needs to demonstrate his expertise and knowledge.

During a consultative sales approach, the salesman focuses on the prospect’s needs during the conversation and endeavours to use his professional expertise to help provide a product / service that will help rectify or alleviate the pains. With this in mind, the consultative approach guarantees customer satisfaction and helps generate new, and or repeat profitable business. In complex selling situation, where decision-making is both a rational and emotional process, building a strong rapport through consultative selling will help make the difference.

The consultative technique was originally used by the legal and insurance professionals, but the method is now spreading into other sectors, especially the technology industry.

Get Safety Consulting Done Today!

Everyone needs healthcare and safety in their everyday life. There are various professions that involve serious threats to the health and safety of people. In many industries people have to work with many toxic chemicals and gases. These harmful materials can cause serious health issues. These toxic chemicals can also harm the environment which can harm thousands of people. The only way you can avoid these hazards is by getting a safety consulting service for your guidance.

You spend a great amount of time at your workplace and if your profession requires handling of heavy machines or hazardous chemicals then you and all the other workers at your workplace need immediate consultation. A well trained safety consultant will help people to understand how to work in dangerous situations at workplace. If you are the owner of a firm, taking care of your employee’s health and safety is really important if they work in an unsafe atmosphere. To prevent any kind of accident at workplaces, you need to find a good consulting service fast.

A safety consulting service will help you to train your employees to make sure that they are more careful about their health and safety. Most of the firms use chemicals that affect the environment. This is where safety consulting services will be of help. This specialized professional task force will guide your employees to handle any kind of hazardous situation that is harmful to their health.

Since there are many safety consulting agencies in the market, it is hard to choose the best one that will properly train you and the other employees at an affordable fee. If you and your co-workers or employees are working with harmful substances that can be harmful to the environment as well as personal health it is important to call a consulting agency immediately. A safety consulting agency will teach your employees or co workers to overcome this type of hazardous situations at workplace. This training is compulsory for all the employees because they need to know the company’ safety policy for their own good.

Nowadays almost every firm, airport, railway stations, hospitals, and schools are hiring these agencies to assure the safety of their customers, employees, patients, and students. Visit Hygieneering.com to know all about safety training agencies and their services. Certified industrial hygienists, certified safety professionals, and field technicians will make sure that the employees can handle any kind of hazardous situations at their workplace.

Essential Tips For Hiring a Consultant

Some time ago we talked about the circumstances under which hiring a consultant can add value to a business. If you’ve already established the need to recruit one, pay attention to a few issues before you plunge headlong into a contract. Here’s a quick checklist.

Assess in-house expertise. First of all, make sure that you’re not hiring a consultant to teach you things you already know! The best way to do so is to include your senior managers in the decision, and ask them about the existing pockets of expertise in their respective functions. At the end of it all, you might find that you have a smaller or even no need for an outside expert! Better now, than later.

Investigate credentials. There are consultants, and there are consultants. Each of them will have their strengths and weaknesses. Do a thorough background check on the consultant you plan to hire, in terms of capability, commitment and compatibility. Talk to the consultant’s other clients about their experience, if possible.

Pay attention to the contract. Hiring a consultant is serious and expensive business, and is more likely than not to leave a lasting impact on your company. Hence, you can’t seal a consulting assignment on a mere smile and handshake. Draw up a proper contract, which comprehensively covers all important points relating to the scope of the assignment, costs and fee associated with the engagement, and, of course, key deliverables. Have it looked at by someone who understands legalese.

Sign a confidentiality agreement. A consultant will be privy to a lot of internal data – make sure your interests are protected by getting him or her to sign an agreement of confidentiality. You can find guidelines on drafting one in our earlier story on the subject, or better still. If the project is of critical importance, you may like to include a clause that prohibits the consultant to work with a competitor for a certain period after the completion of your assignment.

Shop around. Price is always an issue, and when it comes to the expensive business of hiring a consultant, even more so. An established consultant may just charge for his or her reputation, make sure you find out what the going rate is. Often, you can agree to a basic fee, topped up by a generous bonus in proportion to the end result.

Describe your requirements. The very purpose of hiring a consultant is defeated if there is no clarity on expected results. It is in your interest to ensure that the boundaries of the engagement are made crystal clear – that includes deliverables, timelines and cost considerations.

Involve your team. This is the most important commandment for a company hiring a consultant. No one likes having an outsider telling them how to do their job, your staff included. Share with them the reason for taking on an expert, and what benefits you expect by doing so. Impress upon them the need to support the project, and its impact on the goals of the organization. Once they get used to the idea, it won’t seem like such a bitter pill to swallow. From your perspective, you need to ensure ground level support, without which you can kiss any chances of successful implementation goodbye!

Why List Your Consulting Business on the Web?

Consultants tend to get a lot of work from word of mouth referrals, but taking time to build up an online presence can add to your credibility and expert status. Even if you get a strong referral from someone you know, your prospective client will no doubt look you up online to review your Internet trail of breadcrumbs, so to speak. While you may already have considered build a presence through a website, taking the time to list your consulting business elsewhere online can help your street credibility.

5 reasons to list your consultant business online

1. Show that you’re more than just your website. When you appear in search engines – whether under your own name, business name or for keywords – it shows you’ve been around and that you’re active.
2. Draw credibility from your associations and affiliations. When prospective clients see that you’re active in trade and professional associations or even discussion forums, it shows that you take an interest in your work, that you connect with others and that perhaps others even endorse you.
3. Push down unfavourable search engine results. Perhaps you’ve made some discussion forum, blog or other posts over the years and you no longer want those to show up. While you can ask those sites to remove the content, it’s sometimes easier to push up content you do like and that you can craft to meet your current goals and standards.
4. Improve your website’s search engine standing. Google and other search engines look at what sites link to your own site and use those results in determining where to rank your site in results. If you get a link from a site with a positive and relevant Google PageRank, it can improve your own site’s ranking.
5. Generate leads. When you choose to list your consulting business with a reputable directory, website or even forum, you give people a chance to click through to your site. If the originating site is relevant to what you do, this can be a great way to create targeted traffic to your site. Moreover, your listing on the previous site helps to improve your credibility, too.

Your online marketing strategy should include more than just your website. Review your goals and options carefully and determine the best options for getting your consultant business listed and marketed.

The Consequences of Time

How the ideas of past, present and future affect how we think and act is discussed here as well as seeing time merely as an idea and a perception.

It has always been my goal to challenge our understanding of reality because it is our understanding that dictates how we react to it. But let us first lay down the objective of this article. The goal is not to present an alternative scientific explanation of time or a novel philosophical discussion of the same. But we will draw upon relevant scientific theories and philosophies because they are themselves unique perspectives that may help us develop a different appreciation of time. Hopefully,Guest Posting a more useful and practical understanding of time should emerge.

The Idea of Time

The apparent human need to name and define things and concepts is universal. Doing so allows us to react appropriately to what we have defined 1. It makes the unknown known. And having a working understanding of what we have named and defined allows us to effectively navigate our world in order to aid in our survival.

It has been that way since the dawn of human history. Being social creatures, everything that human beings see and experience must have a name in order that we may identify them and communicate about them effectively to others. A common understanding of a concept or an idea is thus achieved.

I believe that the same is true for our notion of time. We named it and defined it in order to react appropriately to it. And having done so, we now possess a shared understanding of this particular concept to facilitate communication. The notion of time evolved into a convention around which to possibly schedule the daily human activities necessary for survival.

But what is time exactly? Has our understanding of time changed since human beings began to exist? I believe that it has.

We became accustomed to everyone’s notion of time because we were born in a world that already possesses a prior agreed upon understanding of it. Our consciousness grew around this widely held and commonly defined idea. But is our understanding of it exact?

Imagine being born into a world where everyone believes that the earth was flat 2. And there is no way of proving otherwise. Then all our ideas and actions will be based on this common notion. We would live and die knowing that the world was flat. And perhaps it would not have even mattered if we knew the truth or not.

Having considered this, is it then possible that time only exists because we think that it does? We have named it, measured it and our daily routine revolves around it. But what if our understanding of time is not accurate? What if we have gone about defining it the wrong way?

Perhaps just like the philosophers of ancient times, we may have initially approached this particular concept based upon an inaccurate assumption. When people who lived during the ancient periods believed that the earth was flat, the consequence was that they could only navigate their ships in a limited manner. Is it conceivable then that our understanding of time has in fact limited us in some way as well?

How Do We Perceive Time?

We must initially concede that our understanding of time is limited by our ability to perceive it.

This argument is also true for reality in general. Our actions are based on our beliefs of how reality works. But these beliefs are unfortunately founded on our limited perception and understanding of the world around us. For practical purposes, we will attempt to approach the idea of time given the limitations of the human mind and the senses we possess.

Everything around us changes. And we detect these changes because of the continuity of our consciousness 3. We are able to sense time because of a constant flow of changing stimuli. But when the stimulus is constant, doesn’t it feel that time has stopped? Once again, our goal is not to develop an objective conception of time. But rather, we are attempting to explore our perception of time. And I believe that how our minds interpret what we observe may hold the key. It was Aristotle who perhaps first forwarded the connection between change and time 4. But what if no connection exists because time does not exist? It was Ernst Mach who suggested that time is an abstraction that merely resulted from observed changes 5. Based on the aforementioned, I propose an alternative idea. Time is change perceived.

Awareness of time is made possible by our memory and attention 6. The mind functioning in a wakeful state is able to perceive this apparent flow of time because we continuously sense the changes occurring around us and to us.

In contrast, consider cases of people with amnesia, or those afflicted with the inability to form long term memories, or individuals with dissociative identity disorder. In all these cases, a person’s awareness of reality is disrupted because of a discontinuity in memory.

We can perceive the totality of an experience because our consciousness creates a complete picture by connecting all stimuli together and interpreting them. Take the case of our idea of music. Music is nothing more than a sequence of different and varying auditory stimuli. Yet it is only our consciousness that puts these stimuli together in order that we may identify the pattern of a song 7.

Human Beings and Time

Can animals perceive time? They appear as though they can. But without the analytical thought processes that human beings possess, animals cannot perceive it the way we do.

Consider how a dog reacts to a moving car. A dog can perceive the car’s motion because its senses receive the signals that it is changing its position 8. As the dog chases the car, it appears to anticipate where the car is headed. But perhaps it does this because of the unique anatomy of its senses as well as the inherent programming of its brain to perceive motion. But does the dog know the car’s past or will it be able to contemplate the car’s future?

A dog is driven only by current drives 9. It will not plan. And it cannot regret.

Why is it that human beings are able to develop this notion of time but other creatures cannot? What purpose does an understanding of time serve?

Is it to be able to see cause and effect connection of our actions in order that we may learn what is beneficial and what is harmful? But animals are also able to learn cause and effect through conditioning 10.

The necessity to define time arose from man’s need to synchronize his actions with respect to the actions of other individuals in order that human interaction and transaction can occur without chaos. People who are alive today have grown accustomed to how we see and measure the passage of time. The practicality of setting a universal method of measuring time has grown since the invention of the sundial. All human activity now revolves around this idea of time.

A Chronicle of Time

We are aware of events that occurred before because of our memory. But what of events that happened prior to our own existence. We cannot possibly have any recollection of things that have occurred prior to the birth of our own awareness. This is where our idea of history comes in. And yet history is nothing more than a record of past events written by those who came before us 11.

Is history then a valid representation of what we now call as the past? And if there were no record of events that have gone by, does it mean that the past ceases to exist? I cannot help but be reminded of the philosophy of Immaterialism which asserts that objects only exist if we conceive of them in our minds 12.

But then again, this definition of history and the past are but offshoots of a commonly-held understanding of time. I propose that the past is not about time, but it is rather about change. The past is change remembered. History could therefore be seen as a chronicle of changes that occurred prior to our awareness of them.

The Future

What is the future? We possess an idea of it because we expect that we will still be alive tomorrow, next month or even next year. We create mental expectations of what we will do and what will occur later. And these expectations become a cycle that repeats itself.

But since the future has not happened yet, all we have is an idea of it. We cannot say that the future exists precisely because it is merely an idea. I reassert the argument that time is not at all about time. It is about change. And if time is change perceived, then I propose that the future is change anticipated.

Since the beginning of humanity, prophets, oracles and seers have appeared claiming that they can predict the future. The obsession with what the future holds exists even today. Businesses wish to project earnings. Politicians desire to do well in coming elections. And students hope that they will choose the career that is right for them. But I believe that wanting to know the future is not really about the future per se. It is about control.

Man’s desire for control is about the certainty of his continued survival. And knowing what the future holds and how to secure it are perhaps man’s greatest and most elusive goals.

The Flow of Time

It would appear that the common notion of time is that of an interconnection of events that occur in sequence. And once these events have happened, we begin to perceive an apparent flow of time. This is made apparent when one prior event affects a subsequent event. The idea of action and reaction comes into play. And this interconnection of events is what we begin to perceive as that movement of time.

But does time cause these events? Or do these events happen independently of time? I propose that events occur without the intervention of time, because as we have attempted to demonstrate, our idea of time may not be accurate. We only perceive the events as they occur 13.

If time is merely an idea formed from our perception of events occurring around us, then it cannot affect these events or cause them since it is merely an idea. It is just a perception that we have named and defined, perhaps even erroneously.

How This Idea of Time Seems to Affect Us

Because we believe that time exists as it has been defined for us by clocks and calendars, we are able to visualize the past as well as the future. A calendar can show us the months or the years that have gone by and we conclude that this is the past. We look at our watches and see that a particular appointment we have will happen five hours from now, and so we believe that this appointment will occur in the future. These devices ultimately allow us to create a mental picture of time. But again, clocks and calendars are mere inventions that serve as a means to schedule our routines. The hectic pace of modern life necessitates such agreed upon measurements of minutes, hours, days and months.

Let us recall the assertion that the idea of time is made possible because of our ability to remember what has happened and our ability to anticipate what may happen. And it is the continuity of our consciousness that permits the connection of what we remember, what we perceive is happening currently and what we think may happen later. Based on this, we can plainly see that the idea of time is made possible by our ability to perceive the continuity of events. Time can be seen therefore as an intangible abstraction that allows us to make sense of events happening around us.

Yet how does time seem to affect us? My use of the word ‘seem’ will become apparent in the succeeding illustrations.

One undeniable aspect of human existence is emotion. Let us consider sadness. We can say that a person experiences sadness because of loss. But this loss once it happens becomes an event that has already occurred. And because we remember the sad event, the sadness appears to persist.

Now consider fear. Fear exists because of a perceived present threat 14. Fear is useful because it aids us in survival in order that we may avoid imminent harm. Anxiety and fear are related but not quite the same. Anxiety is characterized by worrying about an anticipated harmful event that may or may not happen 15.

Sadness and anxiety appear to be products of our perception of time. Sadness can be said to be a product of a past event, while anxiety is the distressful anticipation of a possible future event. It can be argued therefore that sadness and anxiety exist because of our common notion of past and future.

But imagine a situation in which a person can choose not to dwell on a past loss and also not think about the likelihood of a future harmful event. If that person were to focus only on what is presently happening, then is it conceivable that he will no longer succumb to sadness or anxiety?

Let us consider guilt. This is a state of mind that if left unchecked can cause a person to become dysfunctional. Guilt is a product of regret. And regret is the act of blaming yourself for a past mistake. But I believe that if an individual can let go of the significance of such regrettable memories, then perhaps he would no longer be affected by such guilt.

I wish to argue that many of the distressful experiences that people face arise out of this idea of past and future. People sometimes become prisoners of their past. People can also become too afraid of the future. In both cases, judgment and decision making are adversely affected, which may lead people to make more problematic choices.

The Modern World and Time

The fast pace of modern civilization has been placing more and more importance to the value of this notion of time. Schedules, meetings, deadlines and such create this sense that there is so little time to do everything. This is why the concept of time management arose.

Business, trade and industry revolve around this notion of time. Transactions are all based on how we have defined and measured time using accepted conventions.

But imagine an era that had a more primitive way of life. Consider the period when there was no electricity and people’s professions were far simpler and less diverse. Could we say that the pace of life was slower then?

Is it safe to claim that life may have been less stressful during those periods? And has our present idea of time made life more stressful now? Based upon this, I would like to make the assertion that many of the problems that people face today are products of how we view time.

Is Time an Illusion?

Philosophers and even scientists have argued that time could very well be an illusion 16.

To state that time does exist is to assert that there is a distinction between past, present and future. But when the future comes isn’t it just a new present? And isn’t the past just a memory of a former present?

As we have thus far mentioned, we are able to perceive the flow of time because of the continuity of our consciousness. But even one’s consciousness can change. And depending on say our state of wakefulness or alertness, our perception of time will also vary 17.

Is it then possible that two people will perceive time differently? The answer is yes, because of the fluctuating states of consciousness that people have.

If we accept this new idea that time is change perceived, then it is how we perceive these changes that varies depending upon our state of wakefulness or consciousness.

The Fantasy of Time Travel

A considerable number of books and movies have been devoted to the possibility of time travel. Some fantasy writers portray time somewhat like a physical road where one can navigate forward and backward. Theoretical physicists believe that given the right technology, a person may traverse time and visit the past or the future 18.

But the idea of being able to move through time assumes that it operates like space. The physical position of objects can be determined using coordinates, distances and such. We are able to travel to a specific location because we have measured distances relative to other fixed points.

The idea that time operates like space may end up as another erroneous philosophical assumption. The nature of time may not at all be like how we understand distances and locations in space.

Learned readers may become skeptical at this point and perhaps recall how time and space were theoretically interwoven together by Einstein 19. He did this by asserting that as an object approaches the speed of light, time slows down for that object relative to other objects. Thus, he concluded that there is a so-called space-time continuum.

But it must be pointed out that our discussion is not concerned with the physics of time and space but rather of our perception of time itself. All theories and equations that have been developed explaining the behavior of our reality are meant to be used as means for prediction and control. They do not deal purely with perception.

The beauty of science is its never-ending quest to lay down an objective understanding of reality using an empirical approach. But science also has another principle that it follows and that is self-correction 20. Theories have come and gone. Old ones are replaced by the new. And this is because, theories are themselves developed based on certain assumptions. But if we are to consider the history of science, assumptions have often been proven wrong. And even Einstein erred when he came face to face with quantum mechanics 21.

Let us then challenge this long-accepted concept of time this way. What if we are not moving through time, but rather time flows through us? Again this is based on the assumption that time is merely change perceived. And if this is the case, then perhaps time as we know it does not exist. Only change does. And we are merely measuring the speed of change as we perceive it. We are not actually measuring time.

If we borrow Einstein’s idea that time slows down for an object as it moves faster, then can we not look at this phenomenon this way, that what varies is the rate at which we perceive the position of the object changes? We might be able to do away with the concept of time altogether if we can prove that all we perceive is the rate with which change occurs.

Dealing with Time as a Mere Idea

If we are to accept the reasoning that perhaps time is merely an abstract idea that represents our perception of a changing reality, then what are the implications?

In doing away with this erroneous idea of time, we can choose to let go of the past and not be affected by our mistakes and whatever we have lost. We can also choose not to be anxious about the future. Man’s obsession with control often leads him to over thinking and over planning for an imagined future that may never even happen. Instead, we focus only on the present.

This would appear similar to what Perls was attempting to propose in his Gestalt Therapy 22. But the difference is that Perls’ idea is not founded upon the premise that time is an illusion. He acknowledges the existence of time because he adheres to the concepts of past and future. I propose that we focus only on the present because it would seem that based on the foregoing reasoning the present is all that exists.

Even mindfulness is an approach that is based on focusing one’s attention on a moment by moment basis 23. And in effect, it appears to acknowledge the importance of being in the present.

I therefore propose that in order for us to approach life in perhaps a healthier manner is to let go of these commonly held notions of past and future and how they affect us. It does not mean that we no longer attempt to learn from what was occurred or that we do not prepare for what may come. Instead, we can choose to live in the present and savor the moment because it is what we have now. We can learn to free ourselves of the never-ending regret and worry and just focus on whatever current engagement in which we find ourselves. Our freedom to think and act lies not in what we believe to be the past or in what we conceive of as the future, but rather in the present moment. What has occurred can no longer be changed and what will occur is often beyond our control. It would therefore be healthier to focus on the present moment in which change is occurring because our power to change anything exists only in the present.

Beyond Time

If we concede that time is merely a representation of perceived changes, then what if we did not change? Let us imagine that we are unaffected by change. And then consider seeing something that changed continually.

And because we are unchanging, our constant selves would be unaffected by this changing phenomenon. A new awareness is also a change. Therefore, our awareness of this changing thing before us would instantly be complete. Our unchanging and eternal selves would see its past, present and future simultaneously.

To illustrate in more concrete terms, imagine an eternal and unchanging consciousness being presented with a changing object. Regardless of how long this object would exist, the eternal consciousness would outlast it. And therefore this eternal consciousness would have been able to see all the changes that have affected it as well as all the changes that will affect it in the future. For an eternal and unchanging being, it may appear that the past, present and future are one and the same.

Basing it on this hypothetical reality, then it would follow that our concepts of past and future only exist because of the changes we perceive.

Imagine watching the changing world from afar. You observe everyone and everything in motion, while you yourself remain unchanged and unaffected. But suddenly you are thrust into that changing world. And the world changes you as well. Then it would seem like you have been caught in an apparent flow of time because you now experience change within and without.

God and Time

If something eternal and unchanging does exist, such as our idea of an all powerful God, then can we claim that He has seen everything that has occurred and will occur? And if this eternal consciousness does exist, does that mean that there is no past, present and future because this consciousness has already witnessed it all?

If we are to base our understanding of God on the Bible, then let us consider the following verses which may provide us with a glimpse of how God sees time.

Jesus states, “Do not worry about tomorrow; tomorrow will take care of itself” (Matthew 6:34, UCSSB) 24. It is clear that Jesus places emphasis on the present day and not on a uncertain future.

And let us take note of the changeless and eternal nature of God in the following:

“But do not ignore this one fact, beloved, that with the Lord one day is like a thousand years* and a thousand years like one day” (2 Peter 3:8, UCSSB).

“Jesus Christ is the same yesterday, today, and forever” (Hebrews 13:8, UCSSB).

“I am the Alpha and the Omega, the beginning and the end” (Revelation 21:6, UCSSB).

Let me add an idea I arrived at concerning emotions. Why is it that among all emotions, love appears to be the most impervious to the passage of time? Anger and hatred, sadness and fear may all fade. But love, if it is true appears to persist. To illustrate, when you meet an old friend after years or even decades, the bond of love between you feels unchanged.

I believe that it has something to do with God. If God is eternal, and “…God is love” (1 John 4:8, UCSSB), then love like God, does not change.

It’s the 8th Idea that Counts

It’s the 8th Idea that Counts … Analysis keys to ideas that pan out Small business owners are … in search of new ideas to help build and … their existing … Whether

It’s the 8th Idea that Counts

Patience,Guest Posting Analysis keys to ideas that pan out

Small business owners are constantly in search of new ideas to help build and strengthen their existing businesses. Whether you operate an on-line or off-line (traditional) business, you have probably had the exhilarating feeling of developing what you think is the next great marketing idea or new product for your business, only to have the feeling vanish when the idea turn sour.

As a small business owner myself and a professional marketer, I have learned one important lesson about idea generation in business: it’s the 8th idea that counts. My experience has shown me that the very first idea that is generated to solve a particular problem may not be the solution, but as long as you keep that idea alive and allow it to grow and change, it becomes an increasingly better idea. Eventually the idea grows into a very profitable and manageable business plan. In my case, it seems that it’s often the 8th idea that is a real winner.

It Happened to Me…

I’ll draw on personal experience for an example. When I launched my first online business a number of years ago, I had the idea to take advantage of my experience as a professional marketer in the staffing and employment industry to bring valuable knowledge and information to the general public. My first venture was a resume writing website, which was neither a success nor a failure. In short, it really did nothing.

As I look back on that venture, I realize now that I simply did not have enough information or internet savvy to put together a reasonably decent website and market it effectively. I pulled the business offline after only 3 months. What I did not do, however, was kill the original idea.

I went back to the drawing board to look at what went wrong and determine if the idea was still viable. After some thought, I decided to focus my efforts more on the small business community, since I had so much experience marketing for companies with tiny marketing budgets. That was the birth of my current website and business model. Since that time, my site has evolved, I’ve changed marketing tactics, revised my product offering, and so on. Each of these changes to the original idea made the idea progressively better and more marketable.

In my case, after the fundamental changes in the type of product I would offer and numerous changes to my marketing approach, I arrived at the “8th idea”. After morphing 8 times, my original idea has panned out very well in the form of my current business.

To make sure that you keep your ideas alive until the reach 8th idea status, follow these two simple guidelines:

Never throw away an idea:

You just never know what a few changes can do to a previously unsuccessful idea. Don’t ever completely discard an idea for your small business. Instead focus on what could be done differently with it to enhance its success next time around. Had I given up on my original idea, I would not run the business that I do today.

Evaluate your failures:

Good ideas sometimes go bad. Remember “New Coke” In a recently published marketing book, the author (a driving force behind the creation of New Coke back in 1985) talks about how well they had planned for the launch of the new cola and how sure they were that the product would be a hit. It wasn’t. However, they quickly reacted to the situation by morphing their original idea (a new product) in a different direction (the re-introduction of Coke under the label “Coca Cola Classic”.). The relaunch was a massive marketing success.

By keeping your ideas alive, you’ll give them new life every time you make a change to their original composition. Sometimes, 8 ideas later, you’ll have a real winner on your hands.

Got a Home Based Business Idea? It’s Time to Turn It Into Profit

Having a hobby or interest can help you bring about a profitable home based business idea. So many people dream of doing what they love for a living, but they just don’t think that their home based business idea can help them make a living. However, if you know how to take your home based business idea and convert it into a business, you really can spend the rest of your life doing what you love.

The first thing is to make sure you find the home based business idea for you. Take some time to brainstorm what you like to do that could work for a home based business. Hobbies,Guest Posting interests, and skills are often good things to look at for home based business ideas. Also, make a list of why you want to use your home based business idea to work for yourself. Make sure the list has good enough reasons to run with the home based business idea before you jump in too quickly.

Once you determine that you want to work at home and you have a home based business idea, then begin to develop the idea further. Find a niche in the same market as your home based business idea. Talk to people online or friends and family to see what they are looking for in your home based business idea niche. When considering your home based business idea think about how you can make it more unique and still beneficial to consumers.

In order to develop your home based business idea further, it is also good to take a look at the competition for your home based business idea. Find ways that you can develop your home based business idea in order to put you ahead of the competition. Also, looking at the competition can give you an idea to see how others have managed working with a similar home based business idea.

The next step is to take your home based business idea and turn it into a business plan. By creating a business plan about your home based business idea, you can organize your ideas and goals. You also will need a business plan about your home based business idea if you are looking to secure a small business loan. There are numerous resources out there to help you write a business plan on your home based business idea that will help you get financing if you should need it.

Taking your dream home based business idea and turning it into a flourishing business is more than possible. Sitting down and creating a plan on how to make a profit from your home based business idea is a smart way to begin to fulfill those dreams of working at home.Hopefully this articles has proven useful to you. Download my Free E-Book and receive valuable tips, strategies and techniques designed to grow a successful Home Based Business. Receive The Free Quick Start Workbook.

Copyright © Charles Fuchs is an established Six Figure Income earner and one of the top online marketer’s. He specializes in helping people start their very own Work at Home and Home Based Business on the internet.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

New Home Based Business Idea

So, you have a new home based business idea rolling around in your head and you are bursting to get started. It is time to harness that energy and create the business you have been dreaming about. Starting a business is fairly simple as long as you know the basics. Once you know what you need to do to start a business for the long term, then you can create the business of your dreams?

The first thing you should consider when you get that new home based business idea is its marketability. Are you going to be able to sell what you have in mind? Are people going to buy your item or service? Take a close look at the market for your new home based business idea to see what competition is out there and if people are willing to buy what you have to offer. If you find that your new home based business idea is not all that new,Guest Posting you may need to narrow your idea to a certain niche. Find the area that needs what you have to offer the most and that is the right area for your new home based business idea.

Then check the laws in your state. Depending on your new home based business idea, you want to make sure you have the right licenses and certification to offer your product or service. For instance, if you are opening a day care center from your home, you may need the state to come out and do an inspection. You may need to fill out special paperwork. In many areas you are required to obtain a business license for your new home based business idea. Check with your municipality to see what is required. A business license is usually inexpensive.

Another good idea is to create a business plan for your new home based business idea. Why would you need to put it on paper? A business plan allows you to create goals and values for your new home based business idea. It sets down on paper the concepts that you may find useful in the future. It allows you to see how you want to run your business and how you are going to make it grow. It does not take long to write a business plan, but it is usually one of your most useful tools for making your new home based business idea a reality.

As you are creating your business plan for your new home based business idea, you will be taking some time to assess your financial needs. You need to determine your operating costs and if you will need to obtain a business loan to get your new home based business idea up and running. If you apply for loans or look for investors you will definitely need a business plan. Take a look in the long and short term to decide what your new home based business plan will require.

Advertising is also an important part of making your new home based business idea a reality. You may not think it is important, but how will anyone know you exist if you do not advertise your products or services? One of the most inexpensive and easiest ways to advertise your business is to create a website. The internet is quickly becoming the primary way people find out about services and products, so a website is no longer an option for your new home based business idea. If you are operating on a budget you can create a minimal website for very little money. If you want a top-notch website for your new home based business idea you can go so far as to hire designers for your site.

Advertising also means putting yourself out there and marketing your business all the time. Join networking groups and send out flyers. If it is affordable, you can place advertisements in newspapers and magazines. You do not need to do everything at once, as you need to stay within your budget, but always keep your eye on expanding your new home based business idea.

Protecting Your Home Based Business Idea

Got a great home based business idea? Wonderful. But do you know how to protect your amazing home based business idea? Well, protecting your home based business idea is a whole different arena. Sometimes it is hard to think that we would need to gain protection over something as abstract as our home based business idea, but depending on the business, it could be vital.

Knowing that a home based business idea can sometimes be equated with property is vital to taking the right steps to protect your home based business idea. If you have a great home based business idea that is vital to the business itself,Guest Posting then you should not put off protecting it. You never know when someone else will have that same home based business idea later on.

Filing your home based business idea for protection under the U.S. patent, trademark, and copyright laws is imperative if your business will depend on that great home based business idea. The difficult thing is to decide whether you should get a patent, trademark, or copyright for your home based business idea. Each category protects a different kind of intellectual property, like your home based business idea. Plus, your home based business idea could even require all three or none at all.

Also, do not be fooled into believing that getting a patent, trademark, or copyright for your home based business idea will guarantee a successful business. Don’t spend money your business does not have in order to try to protect your home based business idea if you do not know that people will use the service or buy the product.

When looking at your home based business idea, you should also be cautious of others intellectual property. Making sure you check your home based business idea against others at the U.S. Patent and Trademark office and the U.S. Copyright office can be important. There is always some copying that goes on in business, but you want to make sure acting on your home based business idea does not place you in danger of being sued.

Protecting your home based business idea is up to you. However, if you do have a business that relies on your home based business idea, say an invention, then you need to research protecting your home based business idea through trademark, patent, or copyright. Also, be smart and make sure you are not stealing someone else’s concept before you move ahead with your home based business idea.Hopefully this articles has proven useful to you. Download my Free E-Book and receive valuable tips, strategies and techniques designed to grow a successful Home Based Business. Receive The Free Quick Start Workbook.

Copyright © Charles Fuchs is an established online marketer who specializes in helping people start their very own Home Based Business. He has also created dozens of articles such as MLM Leads and Make Money Online.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

Hey! That was my idea!… Corporate Games for a Rainy Day

People … come to me and ask about … with their jobs orwithin their … The primary question I hear is “What do I … Usually, they got caught up in a turf war or game

People occasionally come to me and ask about situations with their jobs or
within their companies. The primary question I hear is “What do I do
if…?” Usually,Guest Posting they got caught up in a turf war or game and have no idea
what to do next. Most of my answers come out sounding like a military
battle plan. However, the type of information I provide is a mutated form
of an MBA course taught in many closed-door, corporate management classes.

This series of articles, called “Corporate Games for a Rainy Day,” is an
idea that’s been shoved in the corner of my brain for quite a while. The
information consists of knowledge from corporate classes as well as
practical experience in a couple of corporations for which I worked. I’m not
going to pass ALL of my games on to you in these articles; however, I am
assembling an e-book that will provide you with a complete list of games and
how to deal with each. I’m sure that you’ll either enjoy the reading or
send nasty notes because I’m giving away secrets to your employees.
Whichever you choose, at least I know that you’ve read it!

— My Corporate America —

I’ve worked in several HUGE corporations and start-ups as gopher, grunt,
engineer, and manager. The one thing I’ve found during this journey is
that—all companies are the same. You laugh? It’s true!

* Corporate Organization Simplified

The company itself has one primary objective—to make money. It doesn’t
matter how they go about making money, whether it be a product or a service,
the result is the same. Make a profit!

Within a company, departments are formed to support the direction of the
overall organization. Within each department, you have individuals who
lead, others who follow, and a few who simply get in the way. Each type of
individual is attracted to a group with which they feel comfortable or that
they can use to get ahead. This is where the problem begins!

Of course, it is good that people want to get ahead. They want to prove
their worth, move into the next higher group, and appear to be contributing
to the bottom line of the company. But, for one person to get ahead,
someone else has to fall behind. It is in the attempt to get ahead that
politics rears its ugly head and the games and turf wars begin.

* Politics Defined

In reality, politics is the self-governing of the free. It is a way that
people choose their own destiny and govern themselves to an ultimate point
or destination in their life. When applied to corporations, politics
represents an illicit method of getting things done; however, it is an
important element of corporate behavior that can affect your career.

To properly navigate through the morass of political tangles within a
corporation, you must have the political know-how to open the doors to the
elite groups of the company. The problem is that the road to attaining such
know-how is kept vague by many of those who have successfully traveled
through those doors.

Whether the company is large, medium, or small, there are the same people
with the same ideas and the same approaches to the same situations. The
advantage is that, once you learn how the general games and turf battles
work, you can feel at home regardless of the company!

— Have any good ideas lately? —

One of the more frustrating and least noticeable games is the “Steal the
Idea and Wait Six Months” game. It is a game in which you present an idea
that is turned down by your boss. In about six months, your idea comes back
to live in the body of another individual.

* The Setup

You have developed an idea that can provide support for or creates a
solution for some element of your company. You’ve thought about it,
researched it, and decided that you should be proactive and approach your
boss with an idea.

You put together a presentation and setup a meeting with your boss. He
tells you, however, that it will be a private meeting. You go all out and
tell him everything.

Once you’re finished with your end of the presentation, he sits quietly for
a moment. You continue chattering to fill in the blanks. Once he’s had
time to consider the idea, he essentially smashes it to pieces. You leave
his office, dejected, and let the idea go.

* The Assault

Six months later, you’re sitting in a meeting held by your boss. He carries
on for a while and then presents this mutated version of your original idea.
At least it sounds like your idea, only it’s less mature than when you
presented it. It’s like he changed it and left out some key elements that
you had already presented. Suddenly, your boss hands the project to one of
your peers and tells her to make it work.

Over the weeks or months that follow, the idea takes shape, with input and
assistance from your boss. He provides the intricate details to your peer
that he had originally left out of “his” presentation. Eventually, your
peer presents your idea in a meeting in the same way you presented it to
your boss in the first place.

— Solutions —

Of course, this is frustrating, yet it happens time and time again to many
people in corporations. The best way to handle such a situation is to
accept it—the first time. But, when the second time comes around, you
should be prepared to handle yourself professionally.

Once you experience this situation the first time, your boss will probably,
privately, pat you on the back and give some type of excuse as to why he
handed your idea off to another person. You will then be given a different
project to block your time so that he will look as though he had “bigger
plans for you.” At this point, you have five choices:

- quit,
- become a quiet worker-bee,
- report it to his manager,
- realize that you are now in a good brown-nosing position, or
- you can reverse the game.

* Quitting

When you first encounter such a game, it can be quite frustrating. No
matter how much you despise what has happened, don’t quit! This is a common
game and it is not a personal attack. This is merely a situation that you
allowed to become out of your control. Learn how this game works as you
will encounter it again in later job opportunities.

* The Quiet Type

As for becoming a quiet worker in your position, it’s too late. Your boss
knows that you have good ideas in your head and he will want more. If you
button-up and never devise ideas again, your chances of a raise will
diminish as will your longevity in that company. You will probably be
hustled into the worst possible projects simply because you won’t play
anymore.

* Report to His Boss

This approach is never good under these circumstances. Again, the issue is
not a personal attack. It is merely a chance your boss saw to gain a few
points with his boss. Let it ride and don’t go above his head for this
situation as you will only cause problems for yourself. Besides, learn from
it and figure out how you can gain a few points with your boss in this
situation.

* Brown-Nosing

As for the brown-nosing position, you are now in a good position to make
your way into the boss’ good graces. Feed him some more good ideas, make
him look good, go for the gusto. You now have a chance to ride the wave in
right behind your boss. However, do you know which wave your boss is
actually riding?

One thing you have to realize is that your boss will not be in that position
forever. He could get promoted or laid off and even quit, leaving you to
fend for yourself. If you decide to become a brown-noser, you will end up
looking like an idea-less fool. Remember, you quietly gave all of your
ideas to him in exchange for grace.

* Reversing the Game

I’ve always seen reversing the game as a way of gaining a little bit of
control over this type of situation. You must always be professional, but
professional retaliation can be more ruthless than all out physical battle.
You need to plan any type of retaliation so that it does not come over as
being personal and so that you come out ahead.

The best reversal for this game is to come up with your next idea, plan it
out, and generate a solid, detailed, hardcopy report. Once it is complete,
place the hardcopy of the plan in your desk drawer. Now, prepare a
secondary “verbal” presentation of your plan, but leave out a few
non-trivial, yet not-so-obvious, pieces of the puzzle. Present this
verbal-only plan to your boss.

When your boss holds his meeting and hands your idea off to one of your
peers, have an impromptu meeting with that peer. Tell her how lucky she is
to work on the project and give her your original hardcopy. Tell her that
you were already considering a “very general rough” of the idea and would be
happy to consult if she needs any assistance.

— What’s next? —

A key to this game is privacy. If your boss initially tells you that he
wants to discuss your idea in private, then you should get the idea that
you’re in trouble.

I have no idea why six months is usually the time that passes before the
assault occurs, but that’s the standard turn around time for the
resurrection of ideas. It appears that it has something to do with the hope
that everyone involved will forget about the original idea and move on to
other projects.

Also, an important side to this game, and others, is that of the “quiet
time” that ensues when you’ve finished speaking. This quiet time is created
to force you to continue your chattering to divulge other information that
you would probably have never told your boss in the first place. In this
situation, your best bet is to sit quietly as well.

Reversing the game is a professional way of maintaining your dignity,
keeping your place in the company as an intelligent individual, and allowing
your boss to build up some of his own personal glory. One important thing
to realize is that you want to oscillate between brown-nosing and reversal.
If you reverse too often, your boss will learn the pattern and he won’t
trust you. You have to wait for at least two assaults before you reverse
the first time so that he does learn to trust you. Then, brown-nose for a
time or two before you reverse the game again.

The point is not to reverse too often so as not to ruin your relationship
with your boss. But, you don’t want to be seen as an idea-less fool that
kisses up to the boss to keep your job.